The fileroom blog
Step by step guide to making promotional corporate videos
Video production is an exciting task to undertake. It gives you an opportunity to communicate your ideas visually and creatively. The audience watching your corporate and promotional videos should feel as excited as you are when they watch it.
There are three fundamental stages that you must travel through when making a video.
These stages are:
- and Post-Production.
Without these three stages, your video will look unprofessional and may not be as successful as you would like.
Here is a step-by-step guide on how to create a fantastic promotional/corporate video.
Stage 1: Pre-Production
Pre-Production is the organisational stage of the video production process. This stage is the cheapest stage because it doesn’t require any up-front costs. Time is your only investment. It is also the stage where you can save yourself a lot of money if you take your time to plan correctly. As a guide, dedicate most of your time to the pre-production stage.
Things you need to consider in the pre-production stage are:
- Story Boards,
- Shot Listing, and
- Set Design.
All these things must be considered in pre-production before you even try to move to the other stages.
Be sure that you have everything in check in pre-production, so you don’t waste time and money in the other stages. You’d be amazed at how many people don’t get this right!
Stage 2: Production
To maximise the production experience, be organised and well-rehearsed. You also need on the spot, problem-solving skills.
Not everything will go to plan when trying to make a video; it’s the nature of the medium. Something will go wrong at some point. Whether it’s raining outside, or the talent is sick, you need to know how to deal with unpredictable situations. Pre-empting these can be made easier by considering the types of issues that could occur in pre-production stage and developing your Plan B – just in case!
The production stage should be completed in the time you have allocated. This is by far, nowhere near the longest stage of the process. In fact, it is the shortest. It during this stage where you set up cameras, make sure your equipment is checked, follow your shot list and film (or illustrate) your content. If you get these things right, you should be successful in capturing the content for your corporate/promotional video.
The whole point of these videos is to sell products or services, deliver training to employees or communicate a message to a target audience. Be sure to take as many shots as you need to get the right one. Get the best out of your crew and actors, through strong guidance and coaching so that you get the best out of the end-product.
Some very important advice. You shouldn’t spend too long in the production stage, and you shouldn’t rush it either. This will only result in a poor-quality video and a lot of headaches in post-production. Take your time with the shots, make sure your camera settings are correct and your audio is clear.
Trust me you’ll thank yourself in the future.
Step 3: Post-Production
Post-Production is mainly focused on editing. Depending on how you performed in the earlier stages, this will either take you a very long or very short amount of time. Things you should be considering at the beginning of this stage are:
- Have I got all my shots?
- Do I need to reshoot anything?
Once you’ve passed these questions, you need to compile a rough cut (this means putting all the shots in order). Then you want to add your sound. Types of sound are voice overs, music, sound effects, etc.
Once these are complete, you should begin colour grading. Colour grading is a key technique used in the convention of editing. It’s what can make or break the look of your shots. Don’t forget; you should already be happy with how your shots are at the beginning of editing. It is important to use colour grading to supply a professional and cinematic look. You can also emphasise colours that connect to your brand or for any other reason.
If you need any graphics done for your video, leave this part to the end. The reason being you need to see how your entire video looks to properly decide what type of graphic looks best, as well as what style your graphic needs to be to complement the video.
Overall, if you follow these three simple stages, you should be on your way to making an amazing promotional/corporate video.
The key takeaway is, there is a lot more than meets the eye when it comes to making a video. Make sure you put in the work at the beginning so that you can avoid headaches later.
If you follow this approach, your videos should come out looking cinematic and professional.
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