Our journey into strategy, corporate communications and all things business and creative,
began more than 25 years ago when we entered the workforce as young business people.
Over the years, we have worked hands-on to build a few thriving companies of our own in Training, Construction and Financial Services. Since then we have been providing strategic consulting services to companies across a spectrum of industries.
We discovered a theme that runs across most businesses regardless of size. They are continuously faced with the need to produce outstanding communication documents, yet they lack experience or resources to meet their requirements.
However, it wasn’t until one of our previous clients needed a high-quality, yet edgy capital raising pitch-deck, in a short amount of time, that fileroom was born. They tried to do it themselves, but really needed a team who could understand its purpose and audience to make it look great.
We started to think about our love for helping people achieve consistent, quality business communications and collateral. We have a talent for ensuring each piece delivers its purpose for our clients – whether that is strategic or operational. We also love technology as it is a perfect enabler.
So, we shaped fileroom, with the desire to bring our team and services directly to the desktop or mobile. We want to make it simple, safe and secure for professional people to develop or upload their content for us to turn around quickly.
A simple, quick way of working has magnificent benefits
In today’s business world time is money. While many people take pride in doing creative work themselves, many people need to get it done quickly. They would rather not spend their time working outside their skill set when deadlines are looming. They prefer to work wisely and we believe fileroom is the perfect partner.
The sky is the limit
Our experience is genuinely extensive. We can work on a wide range of documents and communications meant for any purpose. We also have experience working in strict regulatory environments, and we understand governance, regulation and compliance requirements.
Our vision is beautifully branded documents and communications every time. We want to enable our clients to quickly and easily accomplish striking, strategic communications. Then being known for our talents, our wish is for the world to shout “Let’s fileroom it”.
Our mission is to engage with our clients through technology to save time and money. We aspire to become the leading online service platform for reliable, fast, secure, quality creative communications, including graphic design, document design, promotional videos, content writing, proofreading, editing and document formatting services. All through an easy to use, intuitive, upload your content, and click go, technology environment.
Our values drive our success
They are what define who we are and support us in our mission to build credible,
strong relationships with our stakeholders.
Everyone in the fileroom team shares our vision and values.
Actions always speak louder than words.
Leading our vision
Emma Ruefli, Managing Director
Emma founded fileroom after reflecting on how she could combine what she loves with technology. She realised she was the go to person for clients, colleagues, family and friends who needed strategy and marketing advice – and especially help with presentations, marketing collateral, strategic plans, reports and a whole range of strategic and operational communications.
With over 25 years’ experience as a Director, Senior Executive and Consultant, Emma has worked in the areas of corporate governance, strategy, organisational development, strategic marketing, research, product development, finance and export market development.
Her industry knowledge has been gained from working in the private, not-for-profit and public sectors in both functional and advisory roles. Her experience spans Construction, Mining & Resources, Oil & Gas, Manufacturing, Contracting, Financial Services, Education & Training, Engineering, International Trade, Retail, Child Care, Health and Technology.
Lena Teo, Marketing & Operations
Lena is an integral part of bringing the fileroom vision to life.
For over 20 years, Lena has worked in business, marketing and operational roles across various industries including e-commerce consulting, facilities management and banking. She is excellent in conducting research, analysing markets and industries, identifying opportunities and executing strategy to meet business objectives.
Experienced in business strategy, project planning, customer care and operations, Lena is highly focused on ensuring our team delivers a flawless experience to fileroom’s customers.
Our team is made up of developers, designers, writers, editors, animators, video professionals, motion graphic artists and document experts who work directly for us. They deliver strategic and creative expertise, allowing our clients to focus their own teams, or themselves, on what matters most – achieving their objectives.