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Growth Marketing Specialists

We are here to grow and transform your business making it easy to find, win, and keep customers through growth-driven marketing strategy, strategic content creation, CRM, and digital marketing execution.

We understand how the right mix of growth marketing strategy, creative, analytics, technology and digital execution creates the magic your target audience needs to drive desired results for your business.

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fileroom Team Photo
fileroom Team Photo

Strategy, Creativity and Ingenuity is What Achieves Sustainable Growth

We’re born to be highly collaborative and responsively autonomous, becoming an always-on extension of your team.

We created fileroom to be a client-focused, growth agency providing clear insights and roll-up of marketing strategy delivery to broader business objectives. We show business owners how their investment contributes to their bottom line and why marketing is an essential piece of their organisational capability.

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Meeting in a Room
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Silvia Working in the Boardroom

We’re Passionate about CRM Technology

We truly believe data is the base of success and goals are the direction to go. We translate data insights into solutions that align with our client’s growth objectives, which sees us deliver end-to-end solutions to successfully attract, engage and convert audiences into long-term paying customers for our clients.

We’re experienced across a lot the major CRM brands, but HubSpot is our downright favourite, and we are a Platinum HubSpot Partner.

HubSpot CRM on a Laptop

Meet our Team of Creators, Strategists and World-Class Problem Solvers

To be the agency our clients want us to be, it takes an expert team of passionate people. Get to know the faces behind fileroom.

Emma Ruefli Account Director Team Page

Emma Ruefli

Managing Director & Principal

Ivan Ruefli Director Strategy and Growth Team Page

Ivan Ruefli

Strategy & Growth Director

Silvia Vega Growth Strategy Team Leader Team Page

Silvia Vega

Growth Strategy Team Leader

Sumi MacNaughton Marketing QA Manager

Sumi MacNaughton

Corporate Operations & QA Manager

Juliana Silva Senior Account Manager

Juliana Silva

Senior Account Manager

Jessica Ross Account Manager

Jessica Ross

Account Manager & CRM Specialist

Madison Mein Account Manager

Madison Mein

Account Manager & Content Specialist

Nariman Heydari Digital Marketing Specialist

Nariman Heydari

Digital Marketing Specialist

We’re purpose-driven, and Our Mission is to help your business thrive through always-on, always targeting growth marketing strategies executed through smart CRM technology, to save you time and allow you to scale.

What Makes Us, Us


Engaging Leadership

We believe great leaders engage their followers and harness their energy to perform to their highest ability.

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Passion & Creativity

We do what we love and are passionate about the results we strive to achieve in every engagement.

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Service & Ingenuity

Great service is what gives us purpose, building confidence and pride in all we do.

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Considerate Relationships

People are integral to our success. We respect their individuality and value their experience.

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Transparency & Consistency

We are open and transparent in our dealings with clients, co-workers, partners and other key stakeholders.

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Life & Wellness

We value life. There is nothing more important than a balanced, happy life.

If you are Passionate about Growth and Motivated by Data and Insights, Speak with Us

If you are interested in joining our team, click the button below to see our available jobs or express your interest in working with us.

  • Phone Graphic +61 1300 345 376
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  • Location Graphic Suite 17A, Foyer A
    151 Herdsman Parade
    Wembley WA 6014

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