Most Agencies Do Marketing or Technology. We Do Both.

Too many companies try to grow on broken systems – marketing teams locked out of the CRM, tech consultants clueless about demand gen, partners all pulling in different directions.

We built Fileroom to fix that. We set up HubSpot and Aircall with your ERP, ecomm or field service platforms so they actually work together, connect everything to your existing stack, then run growth marketing on top.

Systems first. Growth second. Both done by people who get how it all fits.

We Didn't Start as Marketers.
We Started as Operators.

Our founders built and grew companies in construction, training, and financial services before starting Fileroom. They knew the pain first hand – disconnected CRMs, clunky manual processes, and marketing that looked good but never fed the sales pipeline.

Fileroom started as a growth agency and tech partner, fixing HubSpot setups, and has grown into a full-stack smart growth partner for manufacturing, construction, mining, and industrial businesses across Australia and North America.

The realization? Most companies don’t just need sharper sales and marketing, they need systems that actually work together, paired with execution that makes those systems count. So we built a team that can deliver complex technical integrations, seamless sales and marketing operations, and run sophisticated AI-enhanced growth campaigns.

What Drives Us

Tech-led growth. We fix your systems first – no campaign can save bad infrastructure. Once HubSpot, Aircall, and your integrations work together, we help you build demand that fills your pipeline.
AI-enhanced, human-led. AI handles the optimization, personalization at scale, and predictive insights. Humans handle strategy, creativity, and judgment calls. We help you master both.
Built for complex sales cycles. We get long sales cycles, technical buyers, and products that need explaining. Your prospects don’t impulse-buy – neither should your marketing.

Our Mission

Help mid-sized companies grow faster by fixing broken systems first, then building AI-enhanced marketing that feeds the revenue engine.

Our Vision

To be the technology partner that specialist industry companies rely on when they’re ready to have marketing and tech done right.

Our Team of Technical & Growth Marketing Experts

We're not just HubSpot admins or marketers. We're strategists, technical architects, and problem-solvers who understand both the technology foundation and how to build growth on top of it.

Emma Ruefli

Founder & Director

Ivan Ruefli

Founder & Director

Silvia Vega

Lead Strategist

Juliana Silva

Client Success Lead

Alex Moore

Chief Technology Officer

Sumi MacNaughton

Corporate Operations & QA Manager

Jessica Ross

Solutions Project Manager

Madison Mein

Account Manager & Graphic Designer

Nariman Heydari

Digital Marketing Specialist

Alyssa Douglas

Solutions Technician

HubSpot Platinum Partner Accreditations in implementation, integrations, & AI features. Early access to new capabilities.

Certified Aircall Gold Partner Expertise in conversational intelligence, call analytics, & voice automation.

Simpro Select Partner Specialized integrations for construction, trades, & field service companies.

HubSpot Platinum Partner High-Level Expertise

Simpro Select Partner Revolutionize Field Service

Hapily Solutions Partner Enhanced CPQ & Events

CommercePro Partner Full eComm in HubSpot

Mapsly App Partner Advanced Geo Intelligence

Aircall Gold Partner Unified Customer Insights

Cloudfiles App Partner CRM Document Access

Scaling Businesses Across Borders

With teams in Australia and the United States, we support companies wherever they operate. Whether you're scaling locally or expanding globally, we deliver the technical foundation and growth strategies that work across markets.

Australia

17A/151 Herdsman Parade, Wembley WA 6014

North America

13198 Sunset Point Way, San Diego CA 92130

Most Agencies Do Marketing or Technology. We Do Both.

We Didn't Start as Marketers.
We Started as Operators.