How It Works
We start with your goals and analyse your data, investigate your audience, and map the competitive landscape.
With this information, we design your strategy to attract the selected audience and encourage them to engage. This could include leaving contact information, obtaining production information, or making a purchase or sales inquiry.
We integrate strategic tools and technology to:
- Manage your digital marketing activities and paid media platforms.
- Produce content for your website and social media, including copywriting, graphics, videos, chat automation, emails - you name it.
- Design your content plan and social media strategy and nurture your contacts with specialised industry content.
- Manage your search engine optimisation (SEO).
- Integrate your CRM and marketing automation tools.
- Set up your data-tracking, build dashboards and analyse your results to find growth opportunities.
We understand the value each new customer brings to your business over the long term. Contact Us to see what we can do for you.
Goal-Based Digital Marketing
Media Mix Investment Strategy, Advertising Platforms Management and Optimisation made easy.
We manage your digital marketing budget wisely across the different media channels to acquire real conversions and boost your business performance. Our team builds the campaign to ensure that messages, media channels, touchpoints, audiences and tracking are connected to bring results to your business.
Monitoring your campaigns’ performance is our daily commitment. This includes setting up conversion tracking, event tracking, and other relevant metrics across various channels.
We get the most out of your investment through campaign effectiveness and audience engagement.
Paid Search PPC
Google dominates the search engine landscape, but we evaluate various search engines and platforms to enhance your business's local relevance and reach our goals.
Our Paid Search advertising strategy involves placing ads on search engine results pages (SERPs), like Google or Bing, utilising tools like mobile experiences, voice search optimisation and even the newest AI chatbot Search Optimisation.
Our display advertising strategy integrates First-Party Data for precise segmentation, complemented by compelling brand creatives featuring graphics, video, or dynamic assets. This approach enhances brand visibility, boosts website traffic, and expands reach across the web.
We meticulously select topics, keywords, and placements to ensure your ads are displayed where it's relevant to your target audience.
Activating your social network is all about choosing the social platforms that connect with your audience.
We identify social media platforms that fit best in your target audience’s interests and place ads there. This includes channels like Facebook, Instagram, Twitter, LinkedIn, or Pinterest. From there, we integrate pixel tracking, metrics and dashboards to analyse and monitor.
Remarketing, or retargeting, involves targeting users who have previously visited your website or interacted with your brand but have not completed a desired action, such as making a purchase or filling out a form.
We identify these visitors and activate communication reminding them of your brand and encouraging them to return to your site. This strategy helps increase brand recall, conversions, and customer engagement.
Account-Based Marketing ABM
ABM is a strategic approach that focuses on targeting and engaging specific accounts or companies rather than targeting more broadly.
We tailor targeting efforts and messages to resonate with the needs and pain points of your prospects and their companies. We help to align marketing and sales operations, aiming to nurture relationships and drive personalised engagement with high-value decision-makers.
The Way Forward
Conversion Rate Optimisation (CRO)
We Strive to Save You Time and Money
A data-driven digital marketing strategy will actively work to create awareness and interest in your company’s products and services. Our demand generation services will increase your long-term sales continuity. We use deep-data and AI tools to optimise campaigns focusing on performance and ROI, and our content strategy is purpose-fit according to every touchpoint of the buyer’s journey, making sure we deliver the right message to the right people.
Striking a Delicate Balance
An effective demand-generation strategy requires a balance between data-driven analysis and creative design thinking. At fileroom, we’ve struck the perfect balance. We have the tools and expertise to analyse buyer behaviour to help inform your long-term growth strategy, and our data analytics and creative teams will work with you to dive deeper into your product and service offerings, and how they address the needs and desires of your audience.
We Live in the Real World
We understand every business is unique. What works for one business may not work for another. What worked last month may not be as effective this month. That’s why we’re proud to utilise agile methodology throughout every aspect of our demand generation processes.
The Buyer’s Journey
Our calculated approach to demand generation begins and ends with the buyer’s journey. We analyse your buyer personas to gain insights into what value proposition will be most valuable and appealing to them, so we design content forms and resources that will be of most value to your audience, and identify which channels should be utilised to get those materials in front of your prospects.
Trusted Partners and Platforms
We’ve Transformed Brands Across Australia.
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