Delight Your Customers at Every Touchpoint.
Bridge the Gap Between Sales and Marketing

Building a Solid Customer Experience for B2B

Customer Journey Mapping

We start with your data, supplementing it with industry, market and user research to define your Buyer Personas. We then map out the most efficient journey they might take when contacting you.

Touch Points Definition 

We tailor-make the information architecture to suit your business’s uniqueness and align with your customer’s interests. We outline interactions throughout the conversion funnel, specifying what to anticipate from each channel at every stage. We strategically link each touchpoint with your marketing and sales teams, utilising automation and CRM tools to streamline your operations.

Customer Workflow Design

After mapping your customer touchpoints, we prioritise them and establish an actionable follow-up workflow that integrates all your channels, including offline ones and your sales team's tools. We meticulously wireframe the locations where conversions are likely to occur and fortify them with compelling reasons-to-believe facts, competitive advantages, and objections management.

Conversion Rate Optimisation (CRO)

Demand generation is a continuous process that must be optimised. We establish Key Performance Indicators (KPIs) to assess ongoing performance, ensuring accountability for every dollar invested. We utilise various tools to analyse current customer experience and accurately predict the path to conversion. Additionally, we integrate tracking settings from Google Analytics into your CRM and ERP systems, providing you with a comprehensive overview and empowering informed decision-making.