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Delight Your Customers at Every Touchpoint.
Bridge the Gap Between Sales and Marketing

Every interaction with a prospect is traceable and optimisable. We believe that the foundations of scalable and solid growth are based on an understanding of the Customer Experience throughout the buying journey.

We collaborate with you to guarantee customer satisfaction by creating clear customer journey maps, emphasising human-centred and conversion-focused design.

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Customer Experience and UX Design-1
Customer Experience and UX Design-1
Customer Journey in HubSpot

Customer & User Experience Design

We go above and beyond because we care about your business, not just your digital assets. We specialise in developing user-friendly interactions, focusing on devices, usability, and user interface design – the essence of User Experience (UX).

We approach Customer Experience from a growth perspective, recognising that various levels of interaction play a vital role in converting audiences into prospects and clients.

We view your business as a whole and devise an actionable plan to cultivate positive experiences across your digital ecosystem, as well as your marketing and sales tools that align with your business plan.

Building a Solid Customer Experience for B2B

Structure-your-Data

Customer Journey Mapping

We start with your data, supplementing it with industry, market and user research to define your Buyer Personas. We then map out the most efficient journey they might take when contacting you.

Service-Focus

Touch Points Definition 

We tailor-make the information architecture to suit your business’s uniqueness and align with your customer’s interests. We outline interactions throughout the conversion funnel, specifying what to anticipate from each channel at every stage. We strategically link each touchpoint with your marketing and sales teams, utilising automation and CRM tools to streamline your operations.

Lead-Generation

Customer Workflow Design

After mapping your customer touchpoints, we prioritise them and establish an actionable follow-up workflow that integrates all your channels, including offline ones and your sales team's tools. We meticulously wireframe the locations where conversions are likely to occur and fortify them with compelling reasons-to-believe facts, competitive advantages, and objections management.

Lead-Generation

Conversion Rate Optimisation (CRO)

Demand generation is a continuous process that must be optimised. We establish Key Performance Indicators (KPIs) to assess ongoing performance, ensuring accountability for every dollar invested. We utilise various tools to analyse current customer experience and accurately predict the path to conversion. Additionally, we integrate tracking settings from Google Analytics into your CRM and ERP systems, providing you with a comprehensive overview and empowering informed decision-making.

Build a Solid Path from Brand Engagement to ROI

Profitability is our Motto

We begin by identifying the sources of growth and identifying the most profitable audiences and markets to target. We establish with you the growth horizon and devise an execution plan that balances growth and investment, ensuring revenue is not lost. We aim to give a purpose to every dollar invested in marketing and measure its impact on the business.

Tracking and Attribution is a Must

We operate under the premise that robust tracking and attribution are essential. By ensuring that the tracking settings within your digital ecosystem are accurately measured, we make decisions based on real, reliable data. This allows us to establish an attribution model that enables you to identify the origin of your customers and the most valuable touchpoints.

Data-Driven Decision-Making

Our ROI-oriented strategies help to redefine your customer experience, aligning it more closely with your business goals. By basing your decisions on real and updated data rather than assumptions, you can move forward with confidence. We make it easy for you by crafting data visualisation dashboards that display the information you need.


Enhanced Operations, Marketing and Sales Team Efficiency

A seamless customer experience integrates your teams, eliminating isolated silos. We facilitate your workflow to discover efficiencies and automate tasks, ensuring smooth operations with synergy, assertiveness, and cohesive efforts transferred between teams. Additionally, we integrate your CRM and ERP systems to provide an end-to-end solution for demand generation and customer experience success.

Hub-platinum

Want More From Your HubSpot Subscription?

If you're already using HubSpot, revolutionise your approach with a bespoke integration tailored to your business needs. This integration combines all your marketing, sales, and customer service activities into one unified platform. Enhance data sharing between your teams and integrate with your ERP system to maximise efficiency. Empower your team with comprehensive data visualisation dashboards, offering clear insights into your marketing expenditure and customer buying stage.

If you're considering HubSpot but unsure if it's right for your business, you're in the right place. As Platinum HubSpot Partners, we are platform experts and have extensive knowledge of its features. Let's work together to create the best HubSpot solution for you.

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Ready to Take Your Business to the Next Level?

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BOOK A FREE CONSULTATION
  • Phone Graphic +61 1300 345 376
  • Email Graphic hello@fileroom.com.au
  • Location Graphic Suite 17A, Foyer A
    151 Herdsman Parade
    Wembley WA 6014

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