What is a CRM, and how can it help my business grow?
A CRM system enables businesses to effectively manage interactions with current and potential customers throughout their buying journey. It supports growth by centralising customer data, enhancing customer service, optimising sales processes, and improving marketing effectiveness. By consolidating customer information in one database, automating repetitive tasks, and providing real-time analytics, a CRM helps businesses personalise support, track leads, and create targeted marketing campaigns. As CRM technology rapidly evolves, it plays an increasingly vital role in building strong customer relationships and driving revenue.