Get Better Results with Account Based Marketing

In today's B2B landscape, traditional lead generation casts too wide, wasting resources and lowering conversions. Top-performing companies are seeing 200% higher campaign performance by focusing on high-value accounts through Account Based Marketing (ABM) strategies.

ABM aligns sales and marketing goals, teams, and resources to engage with targeted and selected audiences, builds quality relationships, and nurtures buying committees into the decision stage.

We start our process by identifying the high-value accounts or target companies that represent the ideal customer profile for your company. Then, we create and deliver personalised marketing strategies to engage your key stakeholders.

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We Go Beyond Conventional Account Based Marketing

We know that B2B purchasing decisions are complex as we work in this space daily. On average, your potential customers interact with six different channels during their buying journey, with six to ten decision-makers involved in the buying committee.

Our multi-channel strategies target each stakeholder across their preferred platforms. By combining deep insights with innovative B2B marketing techniques, we work with you to build meaningful relationships and drive conversions within your target accounts, ensuring that relevant decision-makers are engaged throughout the process.

What ABM Can Do for Your Business

Account-based marketing methodology is designed to help B2B and industrial companies generate pipeline, accelerate sales cycles and drive revenue.

Connecting account-based insights with world-class multi touch advertising and outreach enables you to:

Increase Open Opportunities 4x
Shorten Sales Cycles by 45%
Boost Conversion Rates 6x

By leveraging data enrichment and ABM platforms integrated with your CRM, you can execute with confidence and precision.

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Step 1: Goal-Oriented Strategy

We begin by analysing your ideal customer profile and mapping the complete buying committee within target accounts. Our team develops comprehensive persona profiles and creates custom journey maps that guide content creation and channel selection. By understanding the unique dynamics of each account's decision-making process, we craft strategies that resonate with every stakeholder across the sales funnel.

Step 2: Strategic Content Creation

Your target accounts receive hyper-personalised content that speaks directly to their industry challenges and opportunities. From thought leadership pieces to detailed technical content, we collaborate with you to develop premium assets including industry-specific white papers, interactive case studies, and custom research reports. Each piece of content is strategically designed to move decision-makers through their evaluation process.

Step 3: Precision Channel Selection and Activation

By partnering with leading ABM platforms, we deliver your message with surgical precision. Our multi-channel approach combines programmatic advertising, LinkedIn targeting, personalised email campaigns, and account-specific content hubs. This orchestrated approach ensures your message reaches key decision-makers. At the same time, we activate supporting channels to deliver a seamless customer buying experience.

Step 4: Sales and Marketing Alignment

Success in ABM requires perfect coordination between marketing and sales teams. We integrate our campaigns with your existing CRM platform and sales processes, providing real-time intelligence on account engagement. Your sales team receives actionable alerts when target accounts show buying signals, enabling perfectly timed outreach.

Step 5: Monitoring and Performance Optimisation

Our sophisticated tracking and reporting dashboard gives you complete visibility into account engagement, content performance, and pipeline impact. We continuously optimise campaigns based on real-time data, ensuring maximum return on your marketing investment and providing clear visual and quantitative dashboards for sales, marketing, and C-suite stakeholders.

The Impact of Strategic ABM for Growth Marketing

Our clients typically see transformative results within the first six months of implementing ABM:

Significant Reduction in Sales Cycle Length
Increase in Average Contract Value
Increase in Marketing-Qualified Account Conversion Rates

By focusing on targeted account engagement rather than broad-based lead generation, you'll build deeper relationships with accounts that drive significant revenue growth.

RUN A CAMPAIGN

RUN A CAMPAIGN

Why Partner with Fileroom for ABM

As a certified HubSpot and ABM platforms partner, with deep expertise in B2B marketing and sales enablement, we bring both the technical capabilities and strategic insight needed for ABM success. Our team has implemented successful ABM programs across complex industries including technology, manufacturing, and professional services. We understand the critical role well-executed CRM solutions and content management systems play in executing successful ABM campaigns.

We don't just execute campaigns – we become an extension of your team, ensuring that your ABM program drives measurable business growth. Our transparent reporting and regular strategy sessions keep you informed and in control while our experts handle the complex details of campaign execution.

Schedule a strategy session with our ABM experts to learn how we can help you engage and convert your highest-value target accounts. We'll analyse your current approach and identify opportunities to accelerate your pipeline through strategic account-based marketing.

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Frequently Asked Questions

What drives up costs?

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