Custom-Built Marketing Automation & Sales Enablement

Register anyway. You'll receive the full recording within 24 hours, plus all gift bag resources. However, you'll miss the live Q&A opportunity and won't be eligible for the prize draw.

No. The Simprosium session covers change management and technology adoption tactics. This webinar goes deeper into the strategic foundation layer: AI readiness, data unification, and the specific HubSpot-Aircall-Simpro integration architecture. It's designed as a continuation and deeper dive.

Balanced for business decision-makers, not IT specialists. Technical enough to understand what's actually happening, but focused on business outcomes rather than code. If you can use Simpro, you'll understand this webinar.

Please do. Register multiple people from your organization. Operations, sales, marketing, IT—everyone benefits from seeing how integration unifies their workflows.

No catch. This is a partnership between four companies invested in educating the market. We believe informed buyers make better decisions and become better clients. If you see the value and want our help implementing, great. If not, you still walk away with valuable knowledge.

Absolutely. Many of our clients come to us with Aircall already in place but not fully leveraged. We start with an audit of your current setup and identify quick wins and long-term optimization opportunities. Services 2-6 are designed specifically for existing Aircall users.

It depends on complexity. Basic platform onboarding can be completed in 2-4 weeks. Advanced ecosystem integrations with HubSpot, Simpro, and custom APIs typically take 6-12 weeks. We'll give you a clear timeline during our discovery call.

No. While we're HubSpot Platinum Partners and many of our clients use HubSpot, we integrate Aircall with a wide range of CRMs, ERPs, and business platforms. Our Open API and custom integration expertise means we can connect Aircall to virtually any system.

Three things: (1) We're the only agency with both Aircall Gold AND HubSpot Platinum partnership status, (2) We have 30+ years of hands-on experience as business owners in the industries we serve, and (3) We don't just implement—we architect complete ecosystems that address your business objectives.

Yes. Technology only works if teams actually use it. We include training, documentation, and adoption support in all our implementations. We've learned that successful deployments require both technical excellence and human-centered change management.

We work across industrial, construction, manufacturing, field service, healthcare, education, mining, engineering, and professional services. Our deep experience in complex operational environments means we understand the unique communication challenges these sectors face.

A B2B SEO and AEO agency improves your company's visibility in search engines and AI platforms through keyword research, on-page and off-page optimisation, technical SEO, content strategy, and performance tracking across Google and AI search. For B2B companies in Australia and the US, this means connecting search activity directly to pipeline and revenue.

Google algorithm updates can shift your websites rankings positions in either direction, depending on content quality, E-E-A-T signals, and technical health. Businesses built on strong SEO foundations, with high-quality human-generated content and proper tracking, typically recover faster or are unaffected. Learn more about how to navigate Google updates.

To appear in Google AI Overviews, your content needs to directly answer the questions your buyers ask, use structured headings and FAQ sections, include schema markup, and demonstrate E-E-A-T signals. Pages with clear, concise answers, strong authority signals, and proper technical foundations are most likely to be surfaced.

Yes. SEO remains the foundation of B2B digital visibility in Australia, particularly for high-intent, bottom-of-funnel queries where buyers are actively evaluating suppliers. What has changed is that SEO alone is no longer sufficient. B2B companies now need AEO alongside SEO to capture visibility across both traditional and AI-powered search.

Traffic alone is a poor headline KPI for B2B SEO. A site with 5,000 organic visits and 20 SQLs is outperforming one with 30,000 visits and five irrelevant enquiries. The metrics that matter follow a chain: visibility, engagement, leads, pipeline, revenue.

Start with non-branded organic clicks and impressions, which show whether SEO is reaching buyers who don't already know you. Add organic Share of Voice to benchmark your visibility against competitors. Then connect organic sessions to key events: demo requests, contact forms, and calls tracked in GA4. From there, track organic MQLs, SQLs, pipeline value, and closed revenue attributed to organic search. Google Search Console and GA4 cover the visibility and engagement layers; your CRM closes the loop to pipeline.

AEO requires a separate measurement layer because an AI answer can influence a buyer without generating a click. The most important metric is AI Share of Voice: of the commercially important prompts your buyers ask ChatGPT, Claude, Perplexity, and Gemini, what percentage mention your brand versus competitors?

Beyond that, track AI citations separately from mentions. A mention is an AI naming your brand in a response. A citation is an AI pulling from your actual pages as a source, which is a stronger signal that your content is considered authoritative. Then measure AI referral traffic in GA4 and follow it through to leads and SQLs. You may find AI drives a small share of sessions but a disproportionate share of qualified pipeline. Tools like Ahrefs and Semrush now track AI mentions, citations, and Share of Voice across major AI platforms.

Schema markup is structured code added to your website that tells search engines and AI systems exactly what your content means, not just what it says. It labels things like your services, locations, FAQs, and reviews in a format that Google, ChatGPT, and other AI platforms can read and use directly in their answers.

For AEO specifically, schema markup increases the likelihood that your content gets pulled into featured snippets, Google AI Overviews, and AI-generated responses. Without it, AI systems have to guess at your content's meaning. With it, you're handing them a clear, structured answer they can confidently surface to buyers.

We're the only HubSpot Diamond Partner with an office in Western Australia. Fileroom also holds HubSpot accreditations in onboarding, custom integration, solutions architecture design and CRM data migration.

Most agencies do marketing or technology. We do both, because no B2B campaign survives broken infrastructure. We handle HubSpot onboarding, implementation, custom CRM integrations, automation, first-party data, training, and ongoing support through SupportHub. As a Simpro Partner and an Aircall Gold Partner, we build those integrations ourselves. We also run demand generation, paid media, SEO and AEO, account based marketing, content, and AI and data work. Between the campaigns and the systems sits sales and marketing alignment, which is usually where the real problem is.

17A, 151 Herdsman Parade, Wembley WA 6014, about ten minutes from the Perth CBD. Book a meeting and we'll talk it through in person, at our office or at your site. Call 1300 345 376, email hello@fileroom.com.au, or fill in the form on this page and we'll come back to you.

Local knowledge of how WA buyers search and decide, awareness of the regional competitors that don't appear in national research, the same timezone and working week, and direct access to the strategists doing the work rather than layers of account management.

No. We don't subcontract projects to other agencies or development shops. Everyone who works on your build is part of the Fileroom team and works for us directly, so the person who scopes your project stays accountable for delivering it.

Yes. Mining and resources, construction and trades, manufacturing, energy and utilities, logistics and agribusiness are the sectors we work in most, with clients ranging from five-person firms to businesses of 2000 people.

Yes, across the Pilbara, Goldfields, Mid West and South West, including Karratha, Port Hedland, Kalgoorlie-Boulder, Geraldton, Bunbury and Kemerton. Regional engagements usually combine remote delivery with scheduled site visits.

Yes. We work with businesses across Australia and, through our San Diego office, in the United States. This page covers our Perth office and our WA work specifically.

Yes. CRM migration is one of our core services, including complex environments with hundreds of thousands of contacts, custom objects and interdependent workflows. Scoping happens before anything moves, so the cost and timeline are known up front.

Yes. We've picked up migrations that were months behind schedule, restructured what already existed rather than rebuilding from scratch, and delivered within weeks. If you're mid-project and losing confidence, that conversation is worth having early.

Yes. We build custom API integrations rather than depending on off-the-shelf connectors, so it isn't limited to systems with a HubSpot marketplace listing. We've connected job management, telephony and other business systems, including Simpro, Aircall and Microsoft Dynamics. If your system has an API, it can usually talk to HubSpot. Tell us what you're running and we'll check it for you on a free, no-obligation call.

Yes. Because the team is in Wembley, onboarding, training and workshops can run at your office or on your site rather than over video conference.

Yes. Local search, Google Business Profile, location pages and regional search intent are part of the SEO and AEO work, alongside national and AI search visibility.

Yes. We design and build B2B and industrial websites with complex requirements, including multiple languages, and connect them to HubSpot so form submissions, page activity and lifecycle data land in one CRM.