Top 3 Principles of Transformational Leadership

Transformation leadership is all about inspiring your team to collectively achieve group goals or targets. To do so, it is important to ignite passion in your team and help each person feel actively involved and connected with building effective business growth over time.  
Having a growth mindset is important in business – yet to truly drive growth, as a business leader you need to encourage and inspire your team, creating effective synergy, workflows and the right environment to achieve target growth.

Three key principles should be followed to help your business fulfil your operational efficiency and growth goals:  

• Emotional intelligence: the skills to control and express emotions carefully and the ability to manage interpersonal relationships fairly and empathetically.
• A problem-solving mindset: maintaining a balance between flexibility, creativity, persistence, adaptability and resourcefulness.
• Positive thinking: maintaining mental wellbeing and an emotional attitude that focuses on the good and expects beneficial results. 

By keeping these principles in mind, employing the right strategies and providing the right resources to keep your team connected, you will see your business flourish, and more efficient growth take place over time.

1. Achieving Operational Efficiency to Address the Practical Issues

Achieving business growth means, first and foremost, ensuring your operations are efficient, run smoothly and your data is seamless and centralised. It is impossible to identify growth areas without first ensuring every team, and team member, can perform at their optimal capacity, with the right resources in place to do so.  
Transformational leaders must understand the needs and perspectives of their team, as well as recognise team member contributions and suggestions that can benefit the business overall. Operational efficiency therefore means giving all departments and team members the ability to be creative, use their ideas and skill sets to benefit the whole team, and work without difficulties. Putting the right strategies in place, and giving your team the right resources, will make all the difference. 

• Ensure Digital Enablement for Your Team

Helping your team perform their roles – and helping them enjoy doing so – means providing them with the right equipment to do so without unnecessary difficulties.  
Digital enablement through unified, centralised CRM and operations systems can help your team check their own progress, plus bring departments together by compiling data across different areas, such as sales, marketing, finance, and operations. 

• Predictability: The Key to Business Scalability

Offering your team, a sense of predictability through centralised data and CRM software (we love HubSpot for this) can also boost performance and employee morale. Allowing your teams easy access to data that can inform their marketing, sales or other strategies can help them find stability, drive and purpose in their work. Not forgetting the ability to better identify patterns that will promote growth within their own areas.  
Software such as HubSpot Smart CRM offers insights across platforms and departments, so leaders and their teams can accurately identify growth areas and be actively involved in planning strategies that will boost sales and the business overall. 

• Special Consideration for Growth Marketers

Ensuring your team members feel considered, included in decision making and supported in their work contributes to greater operational efficiency overall. Share growth goals and make sure your teams have all the resources at hand to deliver and monitor effectively, whether those be sales strategies, marketing figures or financial numbers.  
Growth marketing involves a funnel approach, building customer awareness and interest, which can then filter down to sales tactics and the efforts of other teams. By giving your marketing team access to crucial data across all areas of the business, they can effectively leverage business data to attract new leads, which in turn will allow each of the other teams to benefit, and then employ their own strategies to enhance the customer journey and experience through sales, production, delivery of services and follow up customer service.

2. Use Emotional Intelligence to Build a Strong Team

To achieve the best performance from your team, as a leader you need to ensure your team are satisfied, have opportunities for growth and want to remain in their positions. This also benefits your business growth by providing a work environment where team members thrive and can cope with expansion. Be sure to stay attuned to your own emotional intelligence, and work to inspire, encourage, and reward your teams.  

• Transforming Your Business Through Positive Thinking

The best transformation leaders will achieve growth by passing down their own positivity and passion to others. Is this something you do with your team?  
You can lead by example with positive thinking and ignite infectious passion and enthusiasm in your teams, which ultimately aids optimised productivity and enhanced business growth.  
As a leader you can successfully demonstrate your commitment not only to the business, but to making the lives of the teams easier. Investing in the right strategies, software and support can highlight this commitment, allowing teams to feel enabled to perform efficiently and creatively. 

3. Creating Effective Strategies for Problem Solving

If you want to be a successful transformation leader, you need to be an excellent problem solver: proactive, strategic and able to help your teams (and customers) solve pain points, build a stronger business-customer relationship and a business that can grow and evolve as the market does. This means employing effective strategies – finding where the need is, and then meeting it.  

• Using Agile Methodology to Problem Solve

Agile methodology involves breaking down a project into smaller phases, and is a handy, strategic way leaders help their teams continually adapt and evolve their strategies. After each phase of the problem, you bring your team members together to reflect on what is working and what is not, and make improvements for the next phase of the project.  
This not only helps teams problem solve, but also achieves buy-in and collaboration across departments. By having visibility over each other’s areas and figures through a centralised customer data platform like HubSpot, your teams can better understand which areas to improve and which are working well for ideal productivity. 

• Using Marketing Automation to Streamline Processes

To be better able to problem solve, most teams benefit from having basic processes streamlined – such as email nurtures and automated workflows – so they can better focus on using their data to identify problems that need solving. Using a centralised CRM system, such as HubSpot, can take time and energy out of menial tasks such as setting up and sending emails, freeing up the team for the more creative tasks of analysing customer data and coming up with the right strategies to promote business growth. Providing the team with an automated system will allow creativity to flourish. 

• Unleash Your Potential with a HubSpot Agency

Being a transformation leader means giving your team the best resources and strategies to get the job done, while inspiring them to be passionate and creative. Using the right centralised CRM system, such as HubSpot, better enables your teams to work together to problem solve, meet customer needs and promote growth of the business. 
Our agency specialises in partnering with B2B and industrial businesses to achieve great outcomes from Growth Marketing, Sales Enablement and CRM Implementation. The Fileroom team is available for a chat and to assist you in getting started with the right HubSpot setup and the right strategies to support your growth goals.