Growth Marketing & HubSpot CRM Case Studies - Fileroom AU

Growth Marketing to Support Global Expansion for Schlam

Written by Emma Ruefli | Sep 2, 2023 1:17:44 AM

Schlam are specialists in manufacturing Payload Equipment and offer Mining Service Support and Engineering Solutions. Schlam’s mission is to challenge what operators think they can achieve with their fleet of open pit and underground machines.

In 2020, the company embarked on a transformational journey and set out to build on their successful growth in Australia and expand into overseas mine sites by strengthening its brand and building solid brand awareness to warm up the market for the commercial team.

With a clear heatmap and established business objectives, the fileroom team collaborated with the Schlam team to consolidate brands and commence growing international audiences in selected markets.